Office Humor

It's paragraphs like this that make report editing not as mind-numbing:

A small sample of women were asked which TV spots they had seen on avian influenza and they immediately recalled the Shaaban Abdel Rahim spots. The sampled women believed that there was a vaccine against avian influenza for humans. The study team identified one spot on vaccinating birds, but the star of the spot, Shaaban Abdel Rahim, ends with a jingle that says: “take a shot and feel at ease.” Obviously, he was addressing a chicken, but many individuals were confused.

Yes, of course. Of course he was addressing a chicken. Who wouldn't? My fear of birds aside, how does one actually address a chicken? Do they respond better to jingles? How can you tell if they're listening? WHERE ARE THE ANSWERS TO THESE QUESTIONS?!